Contrary to popular belief, you don’t need to be an extroverted person to be a successful entrepreneur.
Don’t believe me?
The Zucks himself is an introvert…as portrayed in The Social Network. In case you live in a box under a rock, Facebook is pretty big…actually HUGE! What’s his success level?
How about David Karp? Quiet. Likes to read. Keeps to himself . Net worth: over $200 million…
And how about Kevin Systrom or Evan Williams? Rather read a book than go to a party…
Introverts to say the least…
Personally I can’t definitively define each of them as introverts, but I do know they’re not the kind of people that would strike up a conversation at a party.
Take a look at the past…where networking events were the place to go to meet people and create contacts. Situations and events like that made it necessary for people to put themselves out there and try to get noticed. But it was a nightmare for introverts.
But now we’re in heaven for the introverted entrepreneur. Why?
Technology and the internet has created an infinitely numerous number of ways for people to make connections, build a business of any size to any size without leaving the comfort of your desk and computer.
Heck, the age of building a business from a beach is possible. HIGHLY unlikely, but possible.
So today, face to face is no longer the norm. However, there’s a fine line to walk here because as your business grows, you’re going to need to get out of your [introverted] bubble and actually interact with people . But your persona can be analyzed and determined by your online interactions, content, and presence.
Needless to say, I’m an extroverted entrepreneur. But I wasn’t always that way. There was a time when I was much more outgoing and loud…but I learned to tone it down…a lot!
Today, I’d rather read a book or watch a History Channel show than go to a party. That’s no secret. But if I’m in a crowd, I can get pretty amped up! …Depends on the people around me though.
But when needed, I’m not afraid to get on stage and talk in front of a thousand people or host a webinar or make a speech at a wedding or answer questions in a conference room filled with people. I can do it confidently and comfortably. And at the same time, I have no problem hanging out behind a computer and/or camera all day putting out content.
When it comes right down to it, I know my strengths and I’m not afraid to get my hands dirty. If I need to have a face-to-face meeting, no problem. Skype call…not big deal.
But here’s the deal: Don’t Be Fake!
Your reputation will follow you and your online presence leaves a little bread crumb trail everywhere you go.
As an introverted entrepreneur, if that’s you, you need to realize that you need to think the same way. Don’t Be Fake! If you try to be something other than yourself, you’re going to end up hating your business and yourself. Built on your strengths.
Hiding behind a computer screen often allows people to be fake and portray an image of themselves that they want to portray, but it doesn’t mean that it’s real. I often see those people getting caught in the act of pretending…building their brand or business on a house of cards.
Then when they get discovered and/or the pressure becomes too much, they collapse and everything that they “built” comes down right along with their reputation. That bread crumb trail never goes away.
At the same time, everything is in your control. You’re the entrepreneur. You can change anything, be anything, and build anything you wish. It takes heart, passion, and vision to do so but that level of success is only meant for those who can move through “the suck.”
Things are going to suck as an entrepreneur, but only those with the right motives, goals, and mindset will move through those sucky times to persevere. And keep in mind, as an introverted entrepreneur, there’s never any need to be loud or have a big personality to make yourself known. There’s technology for that.
And the best part is that it’s all been put in place to favor you. The odds are stacked to benefit you. So build off your strengths and bet on you.
…And…Don’t Fake It!